How To Write Reviews That Sell!
Busy Busy Busy! As I told you guys that I have put my legs in more than one boat and that is keeping me awfully busy. So I am coming here after a month instead of a week. Even right now I have to go to meet a few people as soon as I write this post. But I still manage time to watch the premier league matches.
Anyways, let’s come to the point. If you are a blogger like me, you would be sharing valuable information on the blog after spending hundreds if not thousands of dollars on books and courses. After making your investment, you may wonder when would you start making money.
Before your blog becomes popular or you have your own product to launch, there is one more way to make money once your list grows -writing reviews.
But people hate to be sold and they will smell a desperate attempt if you try to sell them anything from 10,000 miles away. So how would you sell them anything through your reviews?
1. Give Honest Unbiased Review:
You have to be on your subscriber’s side when you write a review, so you should be writing the good points as well the bad points of the product you bought and used. What worked for you and what you found missing in it. Write the good and bad points separately.
2. Cloak Your Links:
Cloaking is a practice to hide your not so beautiful affiliate links with much more attractive cloaked links. From the following two links I would be more likely to click the second one if I were you. And believe me it will improve conversions.
This topic deserves a dedicated post or video which I will do sometime soon as there are a few things more on this.
3. Calls To Action:
Yes, words do matter. What is the point of writing a review if you are not getting your subscriber or visitor to your desired call to action . This is a must.
The difference between the former and the latter is the ‘click here’ part. These two words make a big difference. By saying CLICK HERE you are giving a simple order to follow. We as humans usually follow an order.
4. Link Placement
There are few places where you can place your links so as to maximise conversions. I think three links are more than enough. Too many will hamper your SEO rankings.
First Link – At the top of the review story. Ex – This is a review Click here if you want to visit the ‘product name’ website.
Second Link – Half way through the review story . My friend gets the best conversion results when he puts the link right after mentioning a huge benefit of the product.When he puts the link after writing a few bad points of the product, his conversion rate is horrible.
Final Link – At the end of the review story. Make it big and easily visible and you can see conversion rates of more than 10% provided you had killer content. The conversions at this point also depend on the length of your post. It would be good if you could put up a banner here.
5. Most Important Point:
I was going to miss out on this one. Remember guys, I told you one thing at the beginning of the post and that was, “People hate to be sold”. So always always always write:-
“Click here to visit the ‘product name’ website”
“Click here to buy the product”
You can end the review by saying that it was an honest review from your side and you hope it will help your subscriber in making a buying decision and put up a the final link or banner as discussed in 4.
I got the monkey of my back as I was procrastinating everyday to write this post. ….I need a cold bottle.
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